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Mashwy X Makhbooz
Mashwy X Makhbooz Project
Client: Mashwy X Makhbooz
Sector: Food and Beverage
Service: Feasibility Study and Initial Planning
Pro Consult has prepared a comprehensive and detailed feasibility study for the “Mashwy X Makhbooz” project, an ambitious venture aiming to enter the food and beverage market with a new concept that combines fresh grilled food with distinctively prepared baked goods to appeal to a diverse customer base.
The team began a thorough study of the target market, analyzing the external and internal environment and identifying gaps and opportunities in the local market. A focus was placed on analyzing competitors in terms of their locations, product quality, and pricing strategies to determine the project’s appropriate position within this competitive market.
The study also included a precise definition of the target audience, in terms of age group, consumption patterns, and purchasing behavior. The project’s identity and distinctive concept were also developed to ensure its distinction in the market and consolidate its position as a restaurant offering a unique experience that blends authentic Eastern flavors with modern food presentation techniques.
Operationally, the study included a complete visualization of the restaurant’s workflow, from receiving orders and preparing food to providing service in-store or via delivery. The project’s administrative and organizational structure was designed, defining the roles and responsibilities of each department.
On the financial side, a comprehensive financial study was prepared, covering all investment and operational costs, a break-even analysis, an estimation of expected revenues, and a calculation of net profits over five years, taking into account all economic and operational variables.
Pro Consult provided the project owner with clear recommendations regarding the best operational models, suggestions for selecting the ideal location, and a marketing plan based on digital marketing and direct interaction with customers via social media and online platforms.
This study provided a clear and comprehensive vision of the project’s requirements and success prospects, laying the foundation for a strong, well-thought-out launch that would enable the project to enter the market with confidence and achieve long-term sustainability and profitability.
