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Samn Ala Asal - Minya
Samn Ala Asal Project - Minya
Client: Samn Ala Asal – Minya
Sector: Food and Beverages
Service: Feasibility Study and Initial Planning
Pro Consult has prepared a comprehensive feasibility study for the “Samn Ala Asal” project, a restaurant project specializing in oriental pies and pizza. The project targets the local market in Minya Governorate, with a concept that combines the authentic character of oriental cuisine with modern touches in presentation and packaging.
The team began a comprehensive market analysis in Minya Governorate, examining the surrounding environment and identifying the most significant opportunities and challenges. It also conducted a thorough analysis of direct and indirect competitors in terms of product quality, service level, branch presence, and marketing and pricing strategies.
The target audience was carefully identified, taking into account the eating habits and purchasing patterns of the governorate’s residents, with a focus on young people and families seeking meals that combine traditional taste with high quality.
The study included developing the project’s concept and identity in a professional manner that reflects the authentic oriental character in a modern way, while providing recommendations regarding interior design, packaging style, and the customer experience within the branch.
On the operational side, a complete vision was developed for the restaurant’s workflow, from receiving orders and preparing dough, to baking and serving. The administrative and operational structure was designed and tasks were clearly defined for each department to ensure operational efficiency.
On the financial level, Pro Consult prepared a detailed financial study covering establishment costs, operating costs, the break-even point, and revenue and net profit projections over five years, with multiple scenarios that take into account potential changes in the market and raw materials.
The company provided practical recommendations to the project owner, including the optimal operating model, location selection mechanism, and a smart marketing plan based on social media and local promotions to build a loyal customer base.
This study contributed to providing a clear vision for the project and laying a solid foundation for its confident and professional launch in the Minya Governorate market, enhancing its chances of success and long-term sustainability.
