Brand and visual identity development

In a world of increasing competition and converging concepts, a strong brand and a distinct visual identity have become key success factors for any hospitality and restaurant project. At Pro Consult, we don’t treat branding as just a logo or name; rather, we consider it the soul of the project, the language it uses to address its customers, and the image that establishes its standing in the public’s mind.

At Pro Consult, we offer integrated, specialized services for brand and visual identity development, starting with formulating the vision, values, and message, and moving on to designing the entire visual identity, including the logo, colors, fonts, patterns, visual guidelines, and supporting graphic elements, all the way through to identity applications at all points of interaction with customers, whether printed, digital, or physical.

We also prepare comprehensive brand guides that include:

Design Manual
Brand Identity Guidelines
Operational Manual
Quality Manual
Food & Beverage Manual
Staff Training & HR Manual
Brand Usage Manual

These guides help ensure visual and functional consistency across different branches and platforms, both within the country and when expanding into regional and international markets, especially with franchisee projects.

We don’t just design an identity; we create a brand that can grow, replicate, and stand out. With the support of our dedicated team, we transform clients’ concepts into tangible visual entities that express the project’s culture, cement customer loyalty, and open doors to global markets with confidence and professionalism.

Whether you’re starting from scratch or want to redesign an existing brand, Pro Consult will be your strategic partner in creating a brand that exudes distinction, speaks to your audience in their language, and expresses you accurately and clearly.